Chapter 457
Donna had no children, so she always treated Cole like her own.
Hearing the frustration in his voice, she felt sorry for him and coaxed him patiently, “Cole, hang in there for a while.
We don’t need to announce that you are a couple.
I will arrange an interview for you two in the upcoming publicity event.
Be sure to seize the opportunity to make some misleading interactions then.
Let the audience pick up those subtleties and draw their own picture of your imaginary relationship with Tyler.
I will also arrange for some online users to bring up the discussion.
Don’t worry.
Even if it doesn’t work, I have other ideas.
”
Cole hesitated but reluctantly agreed, “Fine.
I’ll give it a shot.
But let me make myself clear.
If this doesn’t work well, we’ll drop the “couple” idea and do something else.
”
Eight in the evening, Ariana was having dinner when she received a call from Ronald, the publicity department’s director.
Ronald said in a very gentle tone, “Ariana, Tyler has been in the limelight recently.
The company has decided to focus on promoting him next.
When that time comes, there may be some breaking news and scandals created by our opponents.
You don’t need to take any action.
Let the company deal with it, okay?”
Ariana was surprised.
“The company plans on promoting Tyler? That is unexpected,” she exclaimed.
“No, it was the company’s intention all along.
It was only a matter of when we begin,” Ronald lied.
He didn’t dare to say that his superior pressured him to use more resources on Tyler’s promotion.
No one knew why the higher-ups in the Anderson Group’s headquarters had taken such a fancy to him.
Alas, Tyler must be a very lucky person.
“So, to avoid any unnecessary scandals in the next few days, we need to tighten Tyler’s schedule.
He must not be easily seen by the public,” Ronald said.
“Okay, thanks for the heads-up.
We’ll be careful,” Ariana agreed.
SJ Entertainment was quick to act.
They had only informed her about boosting publicity for Tyler, and by midnight, many marketing accounts had begun releasing materials about Tyler.
The popularity of The Sky with Romance also continued to rise because of Tyler.
His number of fans also grew larger and larger.
When the ninth episode was broadcasted, it had broken the viewership record of the Romance category on both platforms where it streamed.
In the ninth episode, Gifford was to jump into the water to save Sheila.
Ariana remembered that particular scene very well because Francis had made things difficult for Tyler by demanding to shoot that scene on the coldest day.
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Ariana did not want to dredge up that day because of all the unpleasant memories that were attached to it.
She decided to focus on watching the drama instead.
The show was live, and many fans watched it at the same time, posting comments in syne.
“OMG! Gifford’s affectionate gaze has won my heart!”
“I want to be Sheila, too!”
“Oh, my poor Gifford, he is afraid of going into the water, but still he jumps in without hesitation! I am so touched by this scene!”
“Honestly, this drama is a cliché, but for some reason, I love it!”